A short Q&A with Adam Garone, Co-Founder and CEO of the Movember Foundation. Adam will provide insights on Movember’s global brand strategy at the BCAMA Grey Vancouver Speaker Series event on Tuesday, November 3.
1. What is your favourite style of Mo?
Per the attached style guide, my favourite Mo style is Undercover Brother.
2. What has been the most rewarding moment for you?
It’s when we hear about how Movember changed or saved a life. It’s when we receive e-mails from guys explaining how their Movember experience prompted them or their Dad to head to the Doctor and get screened for prostate cancer. Its building awareness of prostate cancer, creating knowledge and empowering men to take action.
3. What do you hope attendees will remember most about your presentation?
How to manage and leverage a brand in new media like Facebook and Twitter.
Click here to learn more about the event and register.
Attendees at Tuesday’s presentation will also have a chance to win some very cool Movember prizes, including cuff links, t-shirts, and necklaces. We look forward to seeing you on Tuesday!
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